Journal
Stories, frameworks, and field notes from the Global Sports Community
Field-tested lessons from coaches, partners, and athletes building the Middle East's most collaborative sports ecosystem.
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Playbooks Shared
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Fresh takes from the field

Practical frameworks for turning casual supporters into long-term ambassadors through touchpoints that matter most.

A look at how our scouts, coordinators, and partners keep the talent funnel healthy from U10 to senior squads.

Micro-dosing skill work, shared playbooks, and the importance of framing feedback for multi-sport squads.

Partnership models that move beyond logos on jerseys and into shared program ownership.

Rapid prototypes, safe spaces, and how we scaled officiating crews in under six weeks.

A lightweight stack any academy can adopt without drowning in dashboards.
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Signals
Quick data points shaping the next quarter of programming.
Academy trials: 612 new athletes
Across Amman & Irbid, with 38% representing women's programs.
Community partners up 54%
NGOs and embassies now co-own 11 recurring tournaments with us.
Coach education sprint
Nine federations shared curriculum during our recent Lab residency.